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100+ e-commerce brands scaled
Plug These Price Tests In Your Shopify Store and Increase Your AOV by 15% - 20% in next 2 weeks
Know exactly how much you can raise prices before conversion drops and unlock an extra 10–20% in revenue without spending a cent more on ads.
Price is one of the levers that decides whether paid traffic prints money or bleeds it.
Yet it’s the one lever most founders touch last, because it’s scary.
So you stick with the number that “worked last quarter,” add a site-wide 15% when targets slip, and tell yourself you’ll revisit pricing after the next launch.
Translation: you’re training customers to wait for a code while leaving pure margin on the table.
Blind hikes are worse. You nudge prices up across the board, conversion dips, Slack panics, you roll back, and the lesson you take away is “our market is price sensitive.”
Maybe.
Or maybe your hero SKU could tolerate +15% while your accessory line dies at +5%.
Maybe new vs. returning behave differently.
Mobile vs. desktop.
US vs. EU.
You don’t know, because you never isolated the variable. You changed the number and prayed.
This is why we run controlled A/B price experiments.
Controlled splits that map your elasticity so you can answer real operator questions: At +5/+10/+15/+20, where does revenue per session peak?
What’s the conversion drop that still nets higher profit?
Which SKUs are inelastic (raise them) and which are your loss-leader magnets (protect them)?
Where do discounts actually move units vs. just kill margin?
That's why I created The Price Testing Crash Course
Jacob Elbaum
Profit-Driven CRO
Jacob Elbaum
Profit-Driven CRO
From just one of their tests there was about a 40% lift and it led to an additional ~$20k in that first month. So I highly recommend working with Shivook.
Since working with Jacob we’ve seen a 100% increase in terms of our conversion rate within a 30-day period which I personally think is fantastic. I would highly recommend Jacob and his team… We didn’t expect to receive results like this so quickly.
We saw some amazing results and decided to work long-term with Shivook... Since then, we've seen a 20% increase in our conversion rate across the board, which is amazing.
Honestly we're very happy with the results. His team was not only able to increase our conversion rate but also our AOV, and that in turn allowed us to spend more on Google.
They gave us, I'll say about $80k to $100k more in revenue in just one month. I mean, it was so good.
I definitely recommend working with Jacob. Why? Because we did see a bunch of good results working with him...After one month we were able to increase our conversion rate by 7.86% and our AOV as well a little bit.
If you’re spending five or six figures on traffic and haven’t pressure-tested your price, you’re optimizing the paint job while the gearbox slips.
The choice isn’t “raise” or “don’t raise.”
The choice is guess or know.
Controlled Price Testing turns pricing from a story you tell yourself into a graph you can point to, and that graph is what buys you confidence, cleaner forecasting, and fewer discount band-aids.
PHASE 1:
Setup from scratch:
How to install and configure an A/B price testing app (step-by-step, no dev team required).
PHASE 2:
Experiment design:
Run 4–5 pricing splits (commonly +5%, +10%, +15%, +20%) on a single hero SKU, storewide or even by specific collection.
PHASE 3:
Data interpretation:
Learn how to measure lift, drop-off, and margin impact with clean stats.
PHASE 4:
Decision framework:
When to scale the price change, when to hold, and when to roll back.
Why this matters to your brand:
Protects margin in a rising CAC environment.
If you’re spending $100k+/mo on ads, a 10–20% AOV lift compounds into hundreds of thousands of dollars a year.
Reveals hidden revenue.
Many brands discover they can raise prices without killing conversion rate, unlocking pure profit.
Reduces risk of “random hikes.”
Instead of doubling prices and panicking when sales tank (as many founders on Reddit reported), you’ll know exactly what the market will tolerate.
Founder-level insight.
Data you can use not just for pricing, but also for positioning, bundling, and forecasting.
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Stop guessing your prices. Test them. Get the Price Testing Playbook for $14 today and uncover your true profit potential.
Price Testing Crash Course
Increase your AOV by 15% - 20% with smart price tests you can setup in 1 afternoon.
100% risk free - 30 day money back guarantee
Here's what you get:
Set up an A/B price test inside Shopify.
Real Examples From Real Stores.
Design experiments like +5%, +10%, +15%, +20%
Total value: $79
Today Just $14
Discount expires on Tuesday
Kevin | Founder @ Hydrayne
They gave us, I'll say about $80k to $100k more in revenue in just one month.
I’ve applied the exact principles inside this playbook on dozens of 6–7 figure DTC brands, brands spending $80k+/month on ads and still leaving margin on the table because their pricing was never tested properly.
Now you can uncover your product’s true price elasticity without guesswork. Run the test, analyze the data, and if you don’t see a meaningful bump in profit & your store isn’t making more money from the same traffic, I’ll refund you, no questions asked.
More about me
I'm Jacob
I'm the founder of Shivook, a performance-driven eCommerce growth agency specializing in conversion rate optimization (CRO) and scalable sales funnels.
Since 2019, I've partnered with 100+ direct-to-consumer (DTC) brands, focusing on those generating $100K–$500K/month in revenue.
My approach emphasizes profit-driven CRO, utilizing data-backed strategies to enhance conversion rates, average order value (AOV), and return on ad spend (ROAS).
Through my Peak Performance Program, I've delivered significant results, including a 139% increase in conversion rate for Phase Zero and over $4.2 million in added annual revenue for Ava Estell